analogies on Advertisements

Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...

I had a memorable lunch a few years ago with my friends Mike and Claudia, who had recently returned from Malawi, a small country in southeastern Africa. We were sitting in a booth at one of those chai...

To a twentieth-century mind the notion of a virgin birth is intrinsically and preposterously inconceivable. If a woman claims–such claims are made from time to time–to have become pregnant without sex...

In his book A Better Way to Think about Business, the late business philosopher Robert Solomon, a student of business jargon, speaks of having been struck by the imagery that peppers many [business] p...

Again, human attention is a zero-sum game. At some point we must close all our screens and fall asleep—which makes sleep the enemy of digital spectacle makers (and sleep was named chief competitor by ...

Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

Early in this century a London newspaper carried an advertisement that read: “Men wanted for hazardous darkness, and constant danger. Safe return doubtful. Honor and recognition in case of success.” T...

A while ago, I encountered such a finding when I read a study that gave volunteers an energy drink designed to increase mental abilities. Some volunteers were charged the retail price of the drink ($1...

Early in the 20th century a London newspaper carried an advertisement that read: “Men wanted for hazardous darkness, and constant danger. Safe return doubtful. Honor and recognition in case of success...

Martin Lindstrom observes: When people viewed images associated with the strong brands-the iPods, the Harley-Davidson, the Ferrari, and others-their -their brains registered the exact same patterns of...

Smartphones make it possible for the attention economy to target our little attention gaps as we transition between tasks and duties. Our attention may be slightly elastic enough to fill up every empt...

Many years ago, one mustard dominated the supermarket shelves: French’s…It was a yellow mustard, made from ground white mustard seed with turmeric and vinegar, which gave it a mild, slightly metallic ...

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...

In a television commercial for Facebook, a large, gregarious family sits down to a meal. It is a Norman Rockwell moment. In our positive associations to family dinner, myth and science come together. ...

We say we turn to our phones when we’re “bored.” And we often find ourselves bored because we have become accustomed to a constant feed of connection, information, and entertainment. We are forever el...

The rise of both video spectacles and marketed consumables is no accidental marriage. Images capture our attention and lure us because they implicitly ask us to try on various costumes of identity, to...

During the 1992 presidential elections a friend of mine told me about an awkward moment in his Bible study. One of the group members expressed excitement because that Sunday, she had seen a bumper sti...

You decide to buy a certain kind of car, and suddenly you see it everywhere. A friend recommends an obscure movie to you, and by the end of the week, three more people have mentioned it. You find out ...

One of the early hits of the internet had to be eBay. Suddenly getting rid of your old junk, or otherwise unnecessary “stuff,” could be sold, not just to your neighbors in a yard sale, but to anyone w...

Jesus’ parable [of the banquet in Luke 14:16-23] makes it clear that there are business and career invitations . Some people had real estate that demanded attention, and others had invested in ox...

As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to ...

Invitations are powerful. Like tides, they ebb and flow, shaping the contours of our existence. Some invitations we desperately want but never get—“Will you marry me?” or “Would you consider a promoti...

In the land whose founding metaphor was the mutuality of John Winthrop’s seventeenth-century vision of a “city set on a hill,” we live more and more in estranged, hostile, exclusive enclaves, linked o...

I’ve served on staff at a few different churches throughout Silicon Valley for the last decade and a half, including a medium-sized church, a young church plant, and a multisite megachurch. At each, w...