Creating Christian Consumers

I’ve served on staff at a few different churches throughout Silicon Valley for the last decade and a half, including a medium-sized church, a young church plant, and a multisite megachurch. At each, we felt the strong temptation of the digital age—the temptation to pursue relevance at any cost.

We found ourselves spending inordinate amounts of time and energy trying to create spaces that looked, sounded, and felt like whatever we thought was most relatable to popular culture at large. Ultimately, though, we discovered that any sort of sustained emphasis on relevance invariably led to…