Targeting Human Attention

Again, human attention is a zero-sum game. At some point we must close all our screens and fall asleep—which makes sleep the enemy of digital spectacle makers (and sleep was named chief competitor by the CEO of the video-streaming giant Netflix). Entertainment giants win when they can keep us bingeing shows late into the night, which is why digital video giant Hulu teamed up with eye-drop maker Visine to create an ad about how the two work together to help…