The Problem with the Dog Food

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership decided, in an attempt to boost sales, to pour tons of money into a large marketing campaign. They got celebrity endorsements, Social media campaigns, banner ads all over the internet. They even did a big Super Bowl commercial.

But none of it worked. Sales continued to decline.

In a…