Pardon Me…

Many years ago, one mustard dominated the supermarket shelves: French’s…It was a yellow mustard, made from ground white mustard seed with turmeric and vinegar, which gave it a mild, slightly metallic taste…In the early seventies, Grey Poupon was no more than a hundred-thousand-dollar-a-year business. Then one day the Heublein Company, which owned Grey Poupon, discovered something remarkable: if you gave people a mustard taste test, a significant number had only to try Grey Poupon once to switch from yellow mustard. In the food world that almost never happens…Grey Poupon was magic.

So…