As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to make or want others to make.
The makers of technological devices have become absolute masters at the nudge. Every notification that comes in on your smartphone is a nudge—not a command or demand, but something that makes it easier to stop whatever you’re currently doing and divert your attention to your screen. Increasingly…
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