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    The Surprising Sale

    Author
    Robert B. Cialdini
    Keywords
    Scripture
    Matthew 13:45–46 , 1 Peter 1:18–19, Psalm 19:9–10, Isaiah 55:1–2, 2 Kings 5:9–14, Exodus 16:2–5, 31
    A while ago, I encountered such a finding when I read a study that gave volunteers an energy drink designed to increase mental abilities. Some volunteers were charged the retail price of the drink ($1...
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