As in buying real estate, three principles are crucial to understanding a person’s words: location, location, and location. We cannot make sense of what someone says unless we understand the context in which his or her words were uttered.
To use the real estate comparison, Jesus—in his speaking—did not just move into an empty part of town and begin to build all the houses himself. He moved into a neighborhood already built up: in fact, one that had been occupied for many centuries by the same people—his people, the Jews.