studies on Publicity

Henry Ford Sr. the car magnate, having already become massively wealthy, had decided to visit Cork, Ireland, the hometown from which his father had emigrated to the states. Upon arrival, he was warmly...

There was a Girl Scout who had sold thousands of boxes of Girl Scout cookies and began to get publicity for all those boxes sold. Someone asked her, “How were you able to be so successful selling so m...

The Danish philosopher Søren Kierkegaard once told a parable to illustrate the urgency of the gospel message—and the need for all believers, not just clergy, to share it. A traveling circus in Denm...

Kevin Vanhoozer draws on 1 Corinthians 4 to argue powerfully for reading and teaching the Bible as drama. As Paul talks about his apostolic ministry, he says this: “For, I think, God has exhibite...

Do you remember Geraldo Rivera's most famous fiasco? In 1986 he broadcast a television special entitled The Mystery of Al Capone’s Vault. In the publicity leading up to the live opening of Capon...

Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...

In a sermon delivered at Christ Church Cathedral in Nashville, Tennessee, Christian ethicist Stanley Hauerwas turns his attention to the dangerous seduction of crowds: It is a terrible thing to fall...

There’s undeniably a dark side to restless ambition, however. You can see it in dramatic fashion in the documentary  Conan O’Brien Can’t Stop , which follows the comedian on tour after he left the To...

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

The rise of both video spectacles and marketed consumables is no accidental marriage. Images capture our attention and lure us because they implicitly ask us to try on various costumes of identity, to...

Social media may appear to empower individual voices, but it’s really the crowd’s mass attention or indifference that determines which voices are seen, heard or ignored. The age of spectacles is the a...

You decide to buy a certain kind of car, and suddenly you see it everywhere. A friend recommends an obscure movie to you, and by the end of the week, three more people have mentioned it. You find out ...

Tennis superstar Andre Agassi was only nineteen years old when he starred in a television commercial for Canon cameras. The spot featured him in all sorts of eye-grabbing poses, a spectacle on display...

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...

In his thoughtful book, Our Good Crisis: Overcoming Moral Chaos with the Beatitudes , Jonathan K. Dodson points out our blind-spots with respect to pride: We rarely think of ourselves as proud. I...

In the 1990s, political scientists began to study what they called the “CNN Effect.” Breathless, twenty-four-hour media coverage makes it considerably harder for politicians and CEOs to be anything bu...

In 1963, the politician, ambassador, and one-time presidential candidate Adlai E. Stevenson addressed the students of Princeton University with a touch of humor. “I understand I am here to speak, and ...

I had a memorable lunch a few years ago with my friends Mike and Claudia, who had recently returned from Malawi, a small country in southeastern Africa. We were sitting in a booth at one of those chai...

We live in a culture today where we are used to evaluating and giving our opinion on everything. Whether it’s the pizza we ate, our Uber driver, the movie we saw, or our friend’s picture on social med...

In a survey given in 1976, participants were asked to list their life goals. Fame ranked fifteenth out of sixteen. In a recent survey, 51 percent of millenials listed being famous as “one of their top...

We swim in an ocean of feedback. Each year in the United States alone, every schoolchild will be handed back as many as 300 assignments, papers, and tests. Millions of kids will be assessed as they tr...

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

Why is it so intimidating to talk about Jesus in contemporary western culture? One obvious reason might lie in the ubiquitous negative portrayals of Christians in mainstream media. Sam Chan makes this...

Practicing confession is one way to guard against paternalism in both extreme and more subtle ways. For example, we can tell stories of justice in a way that discounts other people’s agency—that is, t...

Many years ago, one mustard dominated the supermarket shelves: French’s…It was a yellow mustard, made from ground white mustard seed with turmeric and vinegar, which gave it a mild, slightly metallic ...

In his thoughtful book, Our Good Crisis: Overcoming Moral Chaos with the Beatitudes , Jonathan K. Dodson describes what has become a reality of modern-day life-scandals happen every day, and no-one...

Speedy Morris is the basketball coach for LaSalle University. He was shaving when his wife told him he was wanted on the phone by Sports Illustrated. He got so excited over the prospect of national re...

Those who insist we are even more self-centered today might point to how the titles and focus of our popular magazines have shifted, as photographer Fred Ritchin notes: “I always use a quote by Paul S...

An incredible amount of energy goes into curating our online personas. Kim Kardashian, the patron-saint of social media, once said she “needed” about 1,200 selfies per day in order to get the good one...