We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s de...
Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...
James 1:22, Matthew 7:24-27, 1 Corinthians 2:4-5, Isaiah 55:2
You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...
On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commo...
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...
The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...
We are surrounded by hundreds, thousands of messages every day that link our deepest emotions to products that objectify people and trivialize our most heartfelt moments and relationships. Every emoti...
Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...
I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.
Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...
James 1:22, 2 Corinthians 4:2, Proverbs 12:22, Galatians 6:3, Matthew 23:27
Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...
It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.