I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...
Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...
“Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, w...
The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commo...
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.
...You are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
1 Peter 3:3-4, 2 Samuel 11:, 2 Samuel 12:, 1 Kings 1:, 1 Kings 2:, Proverbs 31:30, 1 Samuel 16:7, Genesis 26:7
Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...
We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s de...
Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...
Don Draper: This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your...
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...
James 1:22, 2 Corinthians 4:2, Proverbs 12:22, Galatians 6:3, Matthew 23:27
Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...
We are surrounded by hundreds, thousands of messages every day that link our deepest emotions to products that objectify people and trivialize our most heartfelt moments and relationships. Every emoti...