Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...
Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...
“Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, w...
Don Draper: This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your...
I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...
...You are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.