advertising on Business

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...

Many a small thing has been made large by the right kind of advertising.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Advertising - A judicious mixture of flattery and threats.

Promise, large promise, is the soul of an advertisement.

Advertising in the final analysis should be news. If it is not news it is worthless.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

What you say in advertising is more important than how you say it.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Brands are the new religion.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The best advertising is done by satisfied customers.

In this post-truth world, any marketing BS seems tolerable.

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

Advertisements in a newspaper are more full of knowledge in respect to what is going on in a community than the editorial columns are.

Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...

An advertising agency is 85 percent confusion and 15 percent commission.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

“Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, w...

Advertising is literally an attempt to monetize our restlessness.

Advertisements contain the only truths to be relied on in a newspaper.

Civilization is a limitless multiplication of unnecessary necessities.

Advertising is the greatest art form of the twentieth century.

When an online service is free, you're not the customer. You're the product.

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.