advertising on Worth

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Advertising in the final analysis should be news. If it is not news it is worthless.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

“It did what all ads are supposed to do: create an anxiety relievable by purchase.”

Promise, large promise, is the soul of an advertisement.

Advertising is literally an attempt to monetize our restlessness.

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...

Advertising is the art of convincing people to spend money they don't have for something they don't need.

What you say in advertising is more important than how you say it.

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...

Princess Buttercup: “You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something.”

In this post-truth world, any marketing BS seems tolerable.

Many a small thing has been made large by the right kind of advertising.

Advertising - A judicious mixture of flattery and threats.

Civilization is a limitless multiplication of unnecessary necessities.

You can tell the ideals of a nation by its advertisements.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

Salt was salt was salt, what was the point of having two or three salt companies?”

Original Sin has great marketing potential.

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

“And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.”

The advertiser is the over rewarded court jester and court pander at the democratic court.

We are surrounded by hundreds, thousands of messages every day that link our deepest emotions to products that objectify people and trivialize our most heartfelt moments and relationships. Every emoti...

Advertisements in a newspaper are more full of knowledge in respect to what is going on in a community than the editorial columns are.