advertising on Old Age

On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...

We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s de...

“And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.”

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

...You are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

The advertiser is the over rewarded court jester and court pander at the democratic court.

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...

Advertising is the greatest art form of the twentieth century.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

An advertising agency is 85 percent confusion and 15 percent commission.

Many a small thing has been made large by the right kind of advertising.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

Princess Buttercup: “You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something.”

Promise, large promise, is the soul of an advertisement.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Civilization is a limitless multiplication of unnecessary necessities.

When an online service is free, you're not the customer. You're the product.

Advertising in the final analysis should be news. If it is not news it is worthless.

Advertisements in a newspaper are more full of knowledge in respect to what is going on in a community than the editorial columns are.

Brands are the new religion.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

In this post-truth world, any marketing BS seems tolerable.

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...

What you say in advertising is more important than how you say it.