Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...
James 1:22, Matthew 7:24-27, 1 Corinthians 2:4-5, Isaiah 55:2
You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...
Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...
On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commo...
...You are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.
It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.