advertising on Happiness

Don Draper: This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your...

The best advertising is done by satisfied customers.

Promise, large promise, is the soul of an advertisement.

“It did what all ads are supposed to do: create an anxiety relievable by purchase.”

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

In this post-truth world, any marketing BS seems tolerable.

We are surrounded by hundreds, thousands of messages every day that link our deepest emotions to products that objectify people and trivialize our most heartfelt moments and relationships. Every emoti...

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Civilization is a limitless multiplication of unnecessary necessities.

Princess Buttercup: “You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something.”

We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s de...

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...

Many a small thing has been made large by the right kind of advertising.

You can tell the ideals of a nation by its advertisements.

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.

Advertising - A judicious mixture of flattery and threats.

Advertising is literally an attempt to monetize our restlessness.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commo...

“Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, w...

An advertising agency is 85 percent confusion and 15 percent commission.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...

Advertisements contain the only truths to be relied on in a newspaper.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

What you say in advertising is more important than how you say it.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...