advertising on Problem Solving

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commo...

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s de...

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

The best advertising is done by satisfied customers.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...

“It did what all ads are supposed to do: create an anxiety relievable by purchase.”

...You are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them.”

Many a small thing has been made large by the right kind of advertising.

Salt was salt was salt, what was the point of having two or three salt companies?”

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

In this post-truth world, any marketing BS seems tolerable.

Advertising in the final analysis should be news. If it is not news it is worthless.

Advertising - A judicious mixture of flattery and threats.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

“And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.”

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...

An advertising agency is 85 percent confusion and 15 percent commission.

Promise, large promise, is the soul of an advertisement.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

Princess Buttercup: “You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something.”

Civilization is a limitless multiplication of unnecessary necessities.