worldview and perspective on Advertising

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Brands are the new religion.

In this post-truth world, any marketing BS seems tolerable.

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...