The Church was the one institution whose mission depended on galvanizing attention; and through its daily and weekly offices, as well as its sometimes-central role in education, that is exactly what it managed to do. At the dawn of the attention industries, then, religion was still, in a very real sense, the incumbent operation, the only large-scale human endeavor designed to capture attention and use it. But over the twentieth century, organized religion, which had weathered the doubts raised by the Enlightenment, would prove vulnerable to other claims on and uses for attention. Despite…
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