science and technology on Price

One of the early hits of the internet had to be eBay. Suddenly getting rid of your old junk, or otherwise unnecessary “stuff,” could be sold, not just to your neighbors in a yard sale, but to anyone w...

I have a neighbor who is obsessively neat. He lives on ten forested acres, and every time he drove up his long, winding driveway, the disorderly dead branches on the Ponderosa pine trees bothered him....

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Thus it is that we always pay dearly for chasing after what is cheap.

Princess Buttercup: “You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something.”

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Who do you think has the deepest, most satisfying joy in life, the man who pays $140 for a fortieth-floor suite downtown and spends his evening in the half-lit, smoke-filled lounge impressing strange ...

Advertising in the final analysis should be news. If it is not news it is worthless.

Advertising - A judicious mixture of flattery and threats.

Bill Gates is a very rich man today... and do you want to know why? The answer is one word: versions.

What you say in advertising is more important than how you say it.

Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...

“It did what all ads are supposed to do: create an anxiety relievable by purchase.”

Hold material goods and wealth on a flat palm and not in a clenched fist.

Salt was salt was salt, what was the point of having two or three salt companies?”

Are the things you are living for worth Christ dying for?

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

Let temporal things serve your use, but the eternal be the object of your desire.

Nothing teaches us about the preciousness of the Creator as much as when we learn the emptiness of everything else.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

The three immutable facts: You own stuff. You will die. Someone will get that stuff.

It’s a warning people have understood for centuries. Some advice needs to be taken “with a grain of salt.” Ever wondered what was meant by that? In ancient times, salt was hard to come by, expensive, ...

“And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.”

Many years ago, one mustard dominated the supermarket shelves: French’s…It was a yellow mustard, made from ground white mustard seed with turmeric and vinegar, which gave it a mild, slightly metallic ...

At the airport, Hugh Maclellan Jr. saw an acquaintance who looked troubled. “What’s the matter?” Hugh asked. The man sighed. “I thought I was finally going to have a weekend to myself. But now I have ...

Times of crisis, of disruption or constructive change, are not only predictable, but desirable. They mean growth. Taking a new step, uttering a new word, is what people fear most.

Promise, large promise, is the soul of an advertisement.

Advertising is the art of convincing people to spend money they don't have for something they don't need.