science and technology on Manipulation

Learned Helplessness can be easily seen in a research study when participants are given a math test. In this study, some participants are told, “men don’t tend to do well on this test,” or “Millennia...

“Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, w...

The television is 'real'. It is immediate, it has dimension. It tells you what to think and blasts it in. It must be right. It seems so right. It rushes you on so quickly to its own conclusion...

In His book When Narcissism Comes to Church, Chuck DeGroat describes a common tool employed on social media, gaslighting: Gaslighting is a form of emotional abuse that draws its name from a 1938 Bri...

Don Draper: This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your...

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...