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Don’t be a Bad Commercial for God!
I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi... -
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24 Honest Brand Slogans By Cliff Dickens
Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D... -
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The Problem with the Dog Food
You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d... -
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Taking Care for the Next Generation
Known for their luxury watches, Swiss watchmaker Patek Philippe has also become well-known for its clever advertising slogan: “You never actually own a Patek Philippe; you merely take care of it for t... -
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They Keep Going and Going…
In 1989, the advertising world welcomed a new icon into the world. It was pink, it was furry, it wore sunglasses, and sported a drum-set. Can you picture him? It’s the Energizer bunny. Television scre... -
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The Orthodox Program & Jesus’ Different Way
Judged in the light of any ordinary standards of regal splendor, military display, political campaigning, or effective advertising, it was a rather pathetic and anti-climactic affair. Jesus rode from ... -
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A Little Girl and The Founding of World Vision
In 1947 huge crowds came to hear a thirty-two-year-old Californian preach at mass evangelistic rallies throughout China. Although Bob Pierce had no knowledge of Chinese language or culture, his messag... -
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Christmas: A Tradition of Gift-Giving
While Christmas traditions vary the world over, gift-giving is a central practice just about anywhere Christ's birth is celebrated. Sometimes gifts are exchanged on December 6, the feast day of S... -
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The Surprising Sale
A while ago, I encountered such a finding when I read a study that gave volunteers an energy drink designed to increase mental abilities. Some volunteers were charged the retail price of the drink ($1... -
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Companies and Worship
Martin Lindstrom observes: When people viewed images associated with the strong brands-the iPods, the Harley-Davidson, the Ferrari, and others-their -their brains registered the exact same patterns of... -
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In the Midst of Abundance
I had a memorable lunch a few years ago with my friends Mike and Claudia, who had recently returned from Malawi, a small country in southeastern Africa. We were sitting in a booth at one of those chai... -
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Designed to be Addictive
We don’t necessarily need to wade through research studies or the expert opinions of psychologists to prove that devices and social media apps are designed to become invasive, habit-forming and compul... -
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Selling Light
In A Life Worth Living , C.A. Roberts tells of meeting W.C. Coleman, founder of the Coleman Lantern Company. At eighty-four, Coleman recalled how he went from pauper to millionaire overnight. ... -
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Nudges for the Better
As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to ... -
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Various Types of Invitations that Keep us from the Kingdom Banquet
Jesus’ parable [of the banquet in Luke 14:16-23] makes it clear that there are business and career invitations . Some people had real estate that demanded attention, and others had invested in ox... -
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Nudges for the Worse
As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to ... -
scripture guide
Scripture Guide, Matthew 22:1-14
Kingdom Reversals This parable of Jesus is like the other two before it (cf., Matt. 21:28–32, 33–44) in that its focus is on kingdom reversals. Continuing the theme begun in Matt. 20:1–16 where the l... -
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Desperate for Attention
We’re little children wandering the aisles of the internet because we’ve lost the presence of our loving parent. We are desperate for the attention of a good Father who sees us. We have no idea how to... -
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Seeking a Better Way
In the land whose founding metaphor was the mutuality of John Winthrop’s seventeenth-century vision of a “city set on a hill,” we live more and more in estranged, hostile, exclusive enclaves, linked o... -
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Free Tickets and Grace
My wife and I did a portion of our honeymoon in Central Oregon, and as an English major in college, I desperately wanted to attend a performance at Ashland’s renowned Shakespeare Festival. As newlywed... -
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The Gingerbread Man
There’s a charming story about a little boy who made a gingerbread man. He poured his heart into crafting it, carefully decorating it with candy eyes and a cheerful smile. It was his creation, and he ... -
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Turning a Gift into a Commodity
The other way to destroy the relational bonds of gift giving is to turn a gift into a commodity. Let’s say it’s my birthday. Ten friends come over to my house, and we eat a good meal, and they all bri... -
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The Power of Invitations
Invitations are powerful. Like tides, they ebb and flow, shaping the contours of our existence. Some invitations we desperately want but never get—“Will you marry me?” or “Would you consider a promoti... -
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The Anti-Gift League
If you ever find yourself sympathizing with Charles Dickens’ character Ebenezer Scrooge regarding the commercialization of Christmas, you’re not alone—this has been a common complaint for quite some t... -
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Where’s the Value?
It’s not that unusual for a painting by a famous artist to go for over a million dollars at Sotheby’s in London. It is very unusual that, as soon as the deal is done, the painting immediately “s... -
liturgy
Loving and faithful God, You save and
Loving and faithful God, You save and sustain us. What marvelous good news You give us through Jesus!Yet we are oblivious to opportunities to share Your grace and love. We fail to see, as Your Word sa... -
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The Dark Side of the Web
In October 2014 Wired magazine reported on the dirty work every social media company must somehow handle: moderating the deluge of exploitative, degrading content posted in unimaginable quantities aro... -
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If our goods are not available to the community, they are stolen goods. -
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Location, Location, Location
As in buying real estate, three principles are crucial to understanding a person’s words: location, location, and location. We cannot make sense of what someone says unless we understand the context i... -
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A Christian Business: What Does that Mean?
While from the outside there might not be immediately noticeable differences between a well-run company reflecting a gospel worldview and one reflecting primarily the world-story of the marketplace, i...
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