Nudges for the Better

As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to make or want others to make. 

Nudges don’t generally make us do anything, but they make certain choices easier and more likely. They don’t focus so much on changing anything about our own preferences and ability to choose well; they simply put the best choice right in front of us and make the wrong choice…