life on planet earth on Marketing

Original Sin has great marketing potential.

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product research to market research...

In this post-truth world, any marketing BS seems tolerable.

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...

Years ago, the story goes, a San Diego bank hired a private investigator to track down a bank robber and retrieve stolen funds. The search led to Mexico. The investigator crossed the border and then, ...

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Advertising in the final analysis should be news. If it is not news it is worthless.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

Advertising - A judicious mixture of flattery and threats.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.”

Advertising is literally an attempt to monetize our restlessness.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

Advertising is the greatest art form of the twentieth century.

Beginning with radio, each new medium would attain its commercial viability through the resale of what attention it could capture in exchange for its “free” content.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

The best advertising is done by satisfied customers.

What you say in advertising is more important than how you say it.

An advertising agency is 85 percent confusion and 15 percent commission.

“It did what all ads are supposed to do: create an anxiety relievable by purchase.”

Many a small thing has been made large by the right kind of advertising.

The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them.”

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society const...

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Brands are the new religion.

Since the rise of capitalism, it has been known that capturing someone’s attention could cause him to part with some money.

Raw materials such as No. 2 yellow corn or BSCB (boneless, skinless chicken breasts) are now handled like any other commodity : produced wherever costs are lowest, shipped to wherever demand is highes...

When an online service is free, you're not the customer. You're the product.

One of the many technological transformations of the twentieth century took place right on our dinner plates. Because of its cheapness and convenience, most Americans quickly accepted new ways of eati...