genesis on Changing Habits

Have you ever seen As Good As It Gets, the late-nineties film starring Jack Nicholson? In it, Nicholson plays a cranky, misanthropic writer in New York City, snapping at anyone who crosses his p...

As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to ...