john 18 on Advertising

I once heard a sermon that compared believers to commercials for God. “And God doesn’t need any bad commercials,” I remember the preacher saying. It stuck with me, and from then on I often made decisi...

You might have heard the story about the dog food company. They launched a new line of dog food, stocking it on shelves nationwide, but it didn’t sell well at all. Sales plummeted and the leadership d...

On his hundredth birthday, a reporter asked the man the inevitable question: “What do you attribute your long life to?” The old man replied, “I haven’t decided yet. I’m still negotiating with a supple...

Have you noticed the ever-increasing arm of advertising in our lives? According to a New York Times article, supermarket eggs have begun to be stamped by CBS television shows, turnstiles in subways ar...

Advertising as we now know it started not on Madison Avenue but in another city: Berlin. With another group of power brokers: the Nazis. They took the ideas of an Austrian psychotherapist named Freud,...

Now today, with increased opportunity for personal-data collection via technology, target marketing has allowed sellers to become even more effective. No longer do they know just our age, gender, and...

The influence of the familiar on our lives is something that advertisers never forget. The point of advertising is to capitalize on real needs or to create needs and then to provide a product to fill ...

Why a story? We all think of our lives as stories, each with a main character (us) theme, and plot (interesteing so far, but as yet unfinished). We also love to hear stories about others and even abou...

Have you ever noticed that we often see ourselves, specifically our bodies, our facial features differently? In 2013 the soap company Dove decided to explore this phenomenon by hiring an FBI-trained f...

Ikea: We throw in extra parts just to mess with you. Lays: Flavored Air Maybelline: Maybe it’s Photoshop Wikipedia: You’re Welcome, College Students Perrier: Rich People Water Bic: You Probably D...