culture on Individualism

You don’t need to look far today to notice that personal identity is a do-it-yourself project. A gym near where I live advertises itself with the slogan: “Be Fit. Be Well. Be You.” A new apartment com...

Almost every African Bantu dialect includes the saying, “I am because we are,” which is captured by the term Ubuntu. The word literally means “human-ness” and roughly translates to “human kindness.” T...

We individualists generally belong to what anthropologists term low-context cultures. That means that when we communicate, we assume a low level of shared information. We therefore assume it is good c...

The difference between collectivist and individualist cultures is not a surface value, such as “some people eat more rice than we do.” Individualism and collectivism describe two very different ways p...