As popularized in Richard Thaler and Cass Sunstein’s fascinating book by the same name, nudges are small changes in the environment around us that make it easier for us to make the choices we want to ...
Payton Manning practiced indirection. He was the winning quarterback of Super Bowl XLI. It was a rainy night, and the ball was slippery. Rex Grossman, the quarterback for the losing team, fumbled the ...
A 2014 study by Wendy Wood found that approximately 40% of people’s daily activities are performed out of habit. According to Wood, “an important characteristic of a habit is that it’s automatic…We fi...