Chip and Dan Heath

Chip and Dan Heath are renowned authors, educators, and business thinkers best known for their work in the fields of decision-making, change management, and the psychology of behavior. The brothers have co-authored several bestselling books that explore how to make better decisions, inspire positive change, and communicate ideas effectively. Their books, including Made to Stick: Why Some Ideas Survive and Others Die, Switch: How to Change Things When Change Is Hard, and Decisive: How to Make Better Choices in Life and Work, have been widely acclaimed for their practical, research-backed insights into human behavior and decision-making processes.

Chip Heath is a professor at the Graduate School of Business at Stanford University, and Dan Heath is a senior fellow at Duke University’s CASE center, which supports social entrepreneurship. Their academic backgrounds, combined with their passion for real-world application, have made their work influential in business, education, and public speaking. Both brothers are dedicated to understanding how people think and behave and using that knowledge to help individuals and organizations overcome obstacles and achieve their goals.

Their book Made to Stick became a cultural phenomenon, offering strategies for making ideas more memorable and impactful. Switch delves into how people can embrace change by understanding the psychological and emotional barriers that often hinder it. In Decisive, the Heath brothers tackle decision-making, providing actionable strategies for overcoming biases and making more informed choices.

In addition to their writing, Chip and Dan Heath are frequent speakers and consultants, working with organizations across industries to help them improve leadership, decision-making, and organizational change. Their ability to communicate complex ideas in accessible, engaging ways has made them leaders in the field of organizational behavior. Through their books, speaking engagements, and research, Chip and Dan continue to inspire leaders and individuals to think differently and act more intentionally.