Eric Barker

Eric Barker is a popular author, speaker, and creator of the well-known blog Barking Up The Wrong Tree, where he blends insights from psychology, neuroscience, and behavioral science to help people live more successful and fulfilling lives. His writing often focuses on themes of productivity, relationships, personal development, and success, offering readers practical advice backed by research.

Barker's work is grounded in his belief that there’s no one-size-fits-all formula for success. Instead, he emphasizes the importance of questioning conventional wisdom and learning from the latest scientific findings to build strategies that actually work in real life. His engaging, accessible writing style and willingness to tackle complex topics have earned him a loyal following among professionals, students, and anyone looking to improve their personal and professional lives.

His first book, Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong (2017), became a best-seller and further cemented his reputation as a thought leader in the realm of self-improvement. The book combines scientific research with humorous anecdotes and actionable takeaways, making it both informative and enjoyable to read. In it, Barker challenges common myths about success—such as the idea that you need to be an extrovert to succeed or that failure is always a stepping stone to success—while offering alternative approaches rooted in science.

Before becoming a writer, Eric worked in a variety of fields, including advertising and business strategy. He holds a degree in political science from UCLA and has used his diverse background to provide a multifaceted perspective on personal growth and success.

Today, Eric continues to write and speak about practical ways to achieve success, build strong relationships, and live a balanced life, encouraging his audience to think critically and embrace the complexities of human behavior.