The Medium is the Message

Culture is shaped by the primary medium of an era. Marshall McLuhan is widely known as the father of media studies. He coined the famous phrase “the medium is the message” in 1965.

And while some today believe that the medium or method of communication is neutral and that only the content of the message is vital, those like Marshall McLuhan who have spent a lifetime studying the effects of media would say otherwise. 

He writes,

“Societies have always been shaped more by the nature of media by which men communicate than by the content of the…