Finding Your "Why"

Every one of us has a WHY, a deep-seated purpose, cause or belief that is the source of our passion and inspiration. You may not yet know what yours is or how to express it in words. But we guarantee, you have one….

Each of us has only one WHY. It’s not a statement about who we aspire to be; it expresses who we are when we are at our natural best. If, like Steve the steel salesman, you’re already unconsciously living your WHY, then spelling it out for yourself will turn it into an even more powerful tool. And if you’re struggling to live your WHY, then finally understanding your…