Samuel Taylor Coleridge famously declared that experiencing a story—any story—requires the reader’s “willing suspension of disbelief.” In Coleridge’s view, a reader reasons thus: “Yes, I know Coleridge’s bit about the Ancient Mariner is bunk. But in order to enjoy myself, I have to silence my inner skeptic and temporarily believe that the Ancient Mariner is real.
Okay, there! Done!” But…will has so little do with it. We come in contact with a storyteller who utters a magical incantation (for instance, “once upon a time”) and seizes our attention. If the storyteller is skilled, he simply invades us and takes over. There is little we can do to resist, aside from abruptly clapping the book shut.