Losing to A Goldfish

Cue a terrifying trend: our attention span is dropping with each passing year. In 2000, before the digital revolution, it was twelve seconds, so it’s not exactly like we had a lot of wiggle room. But since then it’s dropped to eight seconds.

To put things in perspective, a goldfish has an attention span of nine seconds.[i]

Yes. That’s right. We’re losing, to goldfish.

But the odds are not in our favor. There are literally thousands of apps and devices intentionally engineered to steal your attention. And with it your money.

Reminder: Your phone doesn’t actually work…