The DKIW Pyramid

According to Martin Doyle, CEO and founder of DQ Global, a data quality software company, “In essence, data is raw. It has not been shaped, processed or interpreted. It is a series of 1s and zeros that humans would not be able to read (and nor would they want to). It is disorganized and unfriendly. Once data has been processed and turned into information, it becomes palatable to human readers.

It takes on context and structure. It becomes useful for businesses to make decisions, and it forms the basis of progress.” Scientists even developed a hierarchy for processing data called the…