Steve Jobs’ (The Founder of Apple) Idol

Steve Jobs’s idol was food. This is perhaps the most surprising and wrenching revelation of Isaacson’s admiring book: from early in his life, Steve Jobs was obsessed with food in ways that increasingly dominated his attention, distorted his relationships and affected his decisions…

According to Isaacson, the various diets, often based on raw food and almost always vegetarian or vegan, gave Jobs an exhilarating and ecstatic sense of energy and control…

Like all idols, his obsession with food worked at first. It was part of Jobs’s larger project of attaining to superhuman amounts…